Loading Time is very important in SEO and for a user and is one of the major factors which Google considers in the website’s performance and ranking. After all, you do a lot of hard work, write content, do SEO and rank your website on search engines but what if, if your website doesn’t load quickly. Users like fast, convenient websites which loads faster and so does the Google-leading search engine in the world. Google likes site which is not SEO friendly but is also user-friendly. Google analyzes user behavior and if the bounce rate is higher than usual when you are in a trouble. A site with good search appearance and fast loading time results into higher CTR and conversion rates and lower bounce rates.
Slower internet connections can also result in losing your targeted audience. To tackle this Google has introduced AMP-Accelerated Mobile Pages in 2016 which loads your content quickly even on slower 2G, 3G connection without any lag.
Main Factors Which Reduces Your Page Loading Speed
Hosting– your website speed can be majorly affected by your hosting. Analyze your site and choose right hosting plan for your website as hosting high traffic site on small servers can largely impact your site’s performance and losing the rankings.
Your Theme– the theme having a lot of customization features and improperly coding elements can reduce your speed. Check the loading time of the theme you are going to choose.
Big Images– High-resolution images which are slow to load can affect your site’s speed. Prefer PNG formats in your site which is good. The absence of compression can also play the main role in loading speed.
Ads– Few ads are OK as it will generate revenue for you but using in high quantity can affect speed. There are many advertiser and ad platforms whose ad takes time to load so choose the right one for your site.
Widgets– There are many widgets which have heavy coding and can affect the performance.
Unoptimised site– The site with improper optimization can truly affect the performance and loading speed. Optimise your site according to guidelines and see the results.
Tools to test and improve your website’s loading speed.
Here is the list of tools which will help you in determining your website’s speed and will give you tips to fix it. Have a look and make your website perform well.
Google PageSpeed Insights– This is a free tool by Google to analyze site speed and loading time on both mobile and desktop. The tool gives score form 0-100 according to your site performance in the search engine. It also gives suggestion to fix it.
WebpageTest– It also does the same work and analyzes your site on different browsers and search engine.
Pingdom Speed test– It is also one of the most used tools to check speed. It gives sites speed report in 4 categories which include performance grade, page analysis, history, waterfall breakdown.
GT Metrix– Herer you can register free and check the loading speed in different locations on different browsers.
YSlow– This plugin is also used for the same purpose and give you the insights of your website and how it is performing on search engines.
some other tools which you can use are-
Yellow Lab Tools
Analyse your website and do changes according to it. I hope this blog will help you out in fixing the errors and improve your website’s performance.