Content marketing is one way to enhance your organic search engine rankings and search engine optimization. Search engine optimization or SEO is a process. Which every website uses in order to rank it higher in the search engine. On the other hand, content marketing is a part of digital marketing which includes directing a website. Visitor through a sales conduit by providing them knowledgeable, helpful and persuasive content.
For example, if you are running an online travel agency, you can write content about traveling from one city to another. In that content, you can tell your audience about the different ways to travel, issues faced when traveling or any other information, which has the potential to engage your reader. For an instance, if you are writing about London to Lisbon flights, you can tell your targeted audience about different flights, the most suitable time to fly or any other knowledge which makes them a potential customer. This is content marketing.
While content marketing and SEO may seem two different corners of digital marketing, it is a promising fact that we can create a content marketing strategy for SEO. This results in a better ranking of your website. You can also use more keywords in the content to gain more consumers.
Search engine algorithms have shifted over time and they are focusing more on relevancy. This tactic is known as latent semantic indexing. And Google along with other search engines use it by processing data in billions. When they hit a relevant content that matches keyword, it is displayed in the search engine. Today, a good SEO plan includes content marketing along with other technical features.
The benefits of Content Marketing for SEO
Let us take a closer look at the benefits of content marketing for SEO by digging a little deeper. It will provide you an advantage over the competition by displaying your website in organic search engine rankings.
Content-rich blogs contain more keywords
The search engine makes use of algorithms to identify the websites before displaying them in their search results. They determine the relevancy of each content and display the results accordingly. When you write multiple contents about a certain product or website, you have a unique chance of using more relevant keywords and reach more readers.
Content marketing increases your range of using keywords which you were limited to before. Before, you were restricted to only a small paragraph on your homepage. And captions, an alt text description of images used on your website. By using blog posts, articles and other content, you have a better chance to reach people.
Search engine favors considerable content
According to multiple types of research, a website with healthy content ranks highest in search engine result pages. But it doesn’t mean that lengthy content is always better for organic rankings. When you post a long content, it becomes difficult to engage the audience and readers abandon their reading as they lose their interest. So when you have a high bounce rate, it is not at all good for organic rankings. Always try to make reasonable and informative content and develop reader’s interest by using exciting examples and relevant images.
You should also keep in mind to use the right keyword density. Considerable content is always appreciated by readers and search engines.
Good content will keep readers on a page for a longer period of time
When writing content, make sure to keep the flow interesting. If a reader comes to your content page and comprehends to the fact that they cannot catch what they were looking for, and leaves right away. This is known as bounce rate and it is measured negatively by any search engine. So it is imperative to present a good, relevant and interesting content to all the readers so they stay on your page for a longer period of time. It will not go unnoticed and search engines such as Google award the host site with a higher ranking.
Unique and original content
Always try to present a piece of unique information to all the readers on a search engine. When you are writing on a specific topic, make use of keywords with higher traffic and use them with relevancy. Try to use long-tail keywords to get the top spot in rankings.
Added benefits of content marketing
Although you can enhance SEO with articles and blogs on your website, there are some additional benefits of content marketing. You not only create content to enhance visibility on a search engine. Your brand name visibility is also naturally increased. It also completes the gap in your revenue generation, attracts potential customers by expanding your base of operations and develop spirits of benevolence among your users.