Beauty is in the eye of the beholder, and just as that concept reigns true for life, so does it, when it comes to web design; it’s the users that get to determine whether the site is beautiful or not. There are many things that you need to consider when it comes to usability, as the way a site look is just as important as how it functions.
Websites that are poorly designed tend to perform poorly, with the analytics to prove it, such as the low amount of time spent on site, high bounce rate, and low conversion rates. So what can you do to make a well-designed site? Below are 5 web design Tips that will make your website aesthetically pleasing, engaging, and easy to navigate.
A website that is well designed always caters to the user’s needs. Are the visitors to your website looking for some kind of interaction, entertainment or to carry out business? Each page on your site should have a clearly defined purpose, in order to effectively fulfill the specific need that your website users are seeking.
2. Have a Plan
Don’t start designing your site without a plan. You need to ensure that any website you create will effectively meet the needs of those you intend to visit it. So consider making out a buyer’s journey, for example: where and how you intend for them to interact with your site.
Establish what pages they should view, what they’re going to read on these pages, and what offers on these pages you hope will convert. Understanding all of this will ensure you create a site that not only generates leads but also sales.
Your site should be designed for the next step, and not for the final step. Your site should answer all your users’ questions, in the appropriate order. Context plays a big part in this. You can take some time studying your customers so that you can better understand how you intend for them to go from being a visitor on your site to a customer.
3. Use Large Font Sizes
The usage of large typography is something that has been around for quite some time, and thus, is in no way a new trend. Large fonts are more effective at grabbing your visitor’s attention, as it places more focus on site content.
Readability of sites on much smaller screens, such as our mobile devices, is playing an increasing role in trends, but it also works really well with the minimalist design trend that is also prevalent.
One vital tip is for you to make visible attempts at using a larger font for your designs; you want nothing less than 18 points for the body text. When it comes to header text, you could go for something larger, but it’s not a priority. Just ensure that your site has a web-friendly typeface, that way you’ll be able to ensure it looks to same on every users PC.
4. Create More Space
If your site appears cluttered then it can become distracting to readers, making everything look complicated. This is one of the reasons why you may want to consider removing your sidebar. Additionally, you’ll also want to try other ways of creating more space, such as from within the text itself. It helps for you to emphasize what’s most important on a given page, as the end user will be able to better focus on it.
Whitespace and negative space are to terms used to describe this web design space. However, it’s not a priority that this space is white, especially if your website uses a lot of large images.
You want to minimize the amount of clutter on your site by including a lot of space around your images and other elements, this, in turn, will help your visitors navigate your site.
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5. Use the Right Images
You want to use the right image that will fit in with the message that you’re trying to convey to your audience.
Fortunately, there are tons of images available for you to choose from. You want to choose the best possible images, so avoiding those extremely stocky photos should be a priority.
Just because one of those stock images is large in size, it doesn’t mean it will convey the correct emotion to your visitors when on your site. Ideally, you want to use pictures that have real people that actually work at your company, in them.
If you are incapable of getting those real pictures, then there are several techniques that you can adopt as a viable alternative. This will help bring more authenticity to your site and brand, as the images match what you’re about while accentuating your content.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website where he writes about computer-related topics.